Homecoming is a destination for contemporary photography art for the home. Exclusive but affordable limited editions by rising star photographers - handpicked by leading industry experts. From all around the globe, gathered in one online space.
When I go on one of my road trips I kind of map out where I go based on the monthly weather predictions. Then I just start driving, with sometimes a building in mind that I’m looking for, and sometimes I’m leaving it all up to faith. If I’ve found a certain object that I love I can wait for days on end for the weather conditions to be just perfect.
Q
With spending so much time on the road, what is home to you?
A
Anywhere in California. When I first moved out here my father would come and visit me every month, I’m the baby of the family and he just couldn’t let go. To be able to share this creative life with him is super special. I guess in the end I just want to make him and my younger self proud.

It’s eight in the morning in sunny Los Angeles when we ‘Zoom call’ with photographer Hayley Eichenbaum. Hayley is immaculately put together for this early in the day. She always wakes up between 4 and 6 AM, when she’s creatively at her best. We talk about road trips, the importance of words and how she would sneak out of class to spend time in her studio...
Q
Your work has this amazing old Hollywood feel to it, almost an ode to the American dream?
A
My first solo-show in LA was actually called ‘The Preservation of Romance’. They were Southwestern Americana road trip photos. For me a lot of that area, particularly the Southwest, is about the loving care that people have put in these dilapidated highways. Before commercial flights were a thing, those roads were the heart of everything. They connected all corners of America. There are so many businesses that thrived back in the day. And they still put so much care and love into these spaces. I just remembered thinking: ‘They preserve the romance of route 66’.
Q
Can you tell us a bit more about your process. How much, and what kind of research goes into these road trips?
A
My father is a writer and he really instilled the love for words in me, so the dictionary app on my phone is crucial. To me everything starts with language, whether it’s a word or a sentence. Then I’ll start unpacking that word or phrase, looking at the definitions, synonyms. And I’ll write about my relationship to that concept, that word. From there I’ll pull things that I think are interesting conceptually and that is often the starting point of my imagery.
HOLLY FRASER
editorial lead WePresent
Spearheading WeTransfer’s editorial platform and supporting emerging talent, Holly has brought a refreshing take on creativity, celebrating unexpected stories from across the globe. For Homecoming she selected her photographer crush: Hayley Eichenbaum.
An online first gallery, for the next circle of collectors, aiming to make photo art buying & collecting more accessible, diverse and moreover - more exciting! Exclusive but affordable limited editions by rising star photographers - from all around the world gathered in one online space. Handpicked by industry experts.